ProMedia enters industrial market with Industrielinqs acquisition
ProMedia Group, publisher of Flows and others, announces the acquisition of Industrielinqs press and platform, a leading publisher in the process industry. With this strategic acquisition, ProMedia aims to extend its leading position in transport, logistics and mobility to the industrial sector.
The acquisition, which is expected to be completed before summer 2024, marks an important milestone for both companies. Wim Raaijen, director-owner of Industrielinqs and Arie van Dijk, CEO of ProMedia, signed the letter of intent after a short period of rapidly growing mutual trust and shared visions for the future.
“This acquisition offers great opportunities for the growth and development of Industrielinqs,” stated Wim Raaijen, who will join ProMedia after 22 years of entrepreneurship as publisher/editor-in-chief. “I am convinced that in the professional environment of Promedia, Industrielinqs’ portfolio has many opportunities for further growth; opportunities that too often remained only a dream in Industrielinqs’ much smaller size,” he continues. “Both parties strongly believe that in the coming years we can further expand the industrial media and knowledge platform in the Netherlands, Belgium and also internationally.”
“ProMedia is a media company that values the quality of content and a multimedia approach and is therefore an excellent fit with Industrielinqs’ attitude, approach and culture. The industrial market that Industrielinqs is skilled in is, in turn, complementary to ProMedia’s portfolio, which focuses on logistics, infrastructure and mobility,” Raaijen added.
New opportunities
ProMedia, known for its quality substantive trade journalism products and multimedia approach, sees Industrielinqs’ expertise and position in the industrial market as a valuable addition to its current portfolio. “The integration of Industrielinqs strengthens and broadens our position in the market and offers us opportunities to expand our reach in the industrial sector,” Arie van Dijk said.
The full acquisition of Industrielinqs also includes Industrielinqs’ permanent staff, freelancers, permanent contacts and ongoing contracts, ensuring continuity and stability for clients and employees.
Industry
Industrielinqs is a modern publishing and content network for the industry. The company builds extensive knowledge networks together with partners and members. In doing so, quality of information and strong mutual relationships take priority. Industrielinqs does this throughout the year with journalistic productions and meetings, such as Industrielinqs Magazine and Petrochem, various news sites, events, trails, elections, talk shows and film productions. Industrielinqs targets middle and senior management and professionals within the process industry, energy and water companies.
ProMedia Group
ProMedia Group is a multimedia company and publisher of business-to-business trade magazines in the transport, logistics and mobility sectors. Every day, the company informs directors, managers, entrepreneurs and other professionals about developments in their field. The publisher also organises high-quality (inter)national conferences and trade fairs in these sectors in which ProMedia believes that sharing knowledge leads to a better business climate. Its trade magazines reach more than 1 million professionals in the transport, logistics and mobility sectors every month.
