Companies now know cost of omnichannel logistics thanks to tool

Retailers are increasingly making the decision to omnichannel. They are moving towards an omnichannel model that includes both a physical shop and online sales. This increases the complexity of the logistics chain. Its impact on the cost of that logistics chain is difficult to estimate. Within the Omni Tactics project, VIL has worked with ten companies to develop a cost-to-serve tool that makes those costs transparent.