Logistics costs often make omnichannel sales unprofitable

Retailers are increasingly selling both through shops and online shops. However, very often in practice, e-commerce and shops are separate sales channels with their own stocks and delivery options. This can lead to missed sales. The ‘Omni-channel logistics’ project of the Flemish Institute of Logistics therefore aimed to investigate what needs to change to sell successfully and what the key components are for well-integrated online and offline logistics. Twelve companies participated: Aveve, bpost, Coca-Cola, DCM, Delhaize, Dockx Logistics, Dreamland, Makro, P&G, PostNL, Special Fruit and TDL Group.