Hans Anders opens 'omnichannel' pilot shop

With the opening of the pilot shop, Hans Anders is playing on a growing trend. “Customers orientate online, and try on and buy glasses offline,” Angeli Engels, sales director of the optical chain, told Dutch trade magazine for web retailers Twinkle. “But in addition, there are also customers who order glasses directly from the webshop and have them delivered. “With our omnichannel strategy, we want to make it as easy as possible for our customers,” he says. The entire range of frames and lenses is offered “anytime, anyplace”.